![]() ![]() Parents who paid more attention on the development of children’s growth needs tend to cultivate children’s initiative and autonomy, then promotion focus formed. ![]() Higgins (1997, 1998) holds that chronic regulatory focus is a stable tendency of self-regulation influenced by parents’ parenting style in the process of their growth. Situational regulatory focus also called short-term regulatory focus is a kind of personality tendency induced by specific situation and task frame information. Chronic regulatory focus is a kind of personality tendency gradually formed in the process of growth which is a kind of long-term regulatory focus. The nature of regulatory focus is defined as chronic and situational. Higgins believes promotion focus is the result of strong ideal, “taking or not” situation and growth needs Prevention focus is the result of intense obligations, “loss or not” situation and security needs. Individuals holding prevention focus tend to be complacent and conservative, and always pay more attention to “duty” and “responsibility”, care for “required” and “safety”. Individuals holding promotion focus tend to be in the pursuit of “ideal” self, care for “hope” and “aspiration”, and always pay more attention to their growth and self-realization. These regulatory focuses run in different ways to meet the individual needs. ![]() Nurturance-related is called promotion focus, promotes the positive adjustment of rewarded activity. Security-related control system is called prevention focus, positively adjust the behavior of keep away from punishment, make people tend to focus on the negative. When individuals’ needs are met, they feel happy, when needs cannot be met, the individual will feel pain. There are two different regulatory system corresponding to the two different need to meet. According to Regulatory Focus Theory, our survival depends on two basic needs: security needs and growth needs. Self-regulation refers to the process in which people seek to align themselves (i.e., their behaviors and self-conceptions) with appropriate goals or standards. Regulatory Focus Theory is specifically concerned with the nature and magnitude of people’s emotional experience and, by extension, may help elucidate their work attitudes and behaviors. Higgins (1997) proposed Regulatory Focus Theory (RFT), in the purpose of a new explanation of human’s motivation. To explore the essence of the motivation of human behavior. But Higgins (1997) argued that the principle of “hedonism” can’t be used to explain the difference in the use of strategies in the “escape the pain and pursuit of happiness” behavior of human beings. Besides traditional psychology holds that human behavior follows the principle of “hedonism” and tends to maximize happiness and minimize pain, and act on the basis of the law of “escape the pain and pursuit of happiness”. While previous theory and research have considered the relationship between employees’ emotional experience and their work attitudes and behaviors (George & Brief, 1996), organizational scholars have devoted much less attention to the psychological processes that affect the nature and magnitude of people’s emotional experience. This paper discussed the property and mechanism of regulatory focus and sorted out the recent research results of the RTF, with a goal to help Chinese scholars further carry out relevant researches to discover some new findings. But little is known about its internal regulatory mechanism, as well as the latest empirical research results in their study. China’s scholars have made a brief review of RTF (Yao & Yue, 2009). For example, why are positive feedback sometimes improving performance and sometimes hindering? Why the goal expectation and the maximization of the target value not always improve the individual’s commitment to the goal? Higgins (1997) proposed Regulatory Focus Theory (RFT) extending the basic hedonic principle that people are motivated to approach pleasure and avoid pain, and in the purpose of a new explanation of people’s motivation, revealed that how humans approach the positive target and avoid the negative. However, this principle does not explain how people can avoid disadvantages in addition, it can not explain some seemingly contradictory phenomenon. All along, the researchers stressed “approaching pleasure and avoiding pain” and hedonic principle’s domination in motivational research. ![]()
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